Netflix Increases Standard Subscription Price in U.S. and Canada

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Bad news for all Netflix subscribers: the streamer has just raised the monthly price of all subscription plans in the U.S. and Canada as they look to generate more revenue from a slower-growing base of customers. The news was announced earlier today.

Netflix’s Standard plan — its most popular tier, which provides two simultaneous HD streams — will go up by $1.50. It will now cost $15.49 per month. In Canada, the Standard package increased from $14.99 (Canadian) to $16.49. The hikes are the first for the U.S. since October 2020. The higher rates come as Netflix sees its subscriber growth slow down in its UCAN (U.S. and Canada) region over the past year.

“We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members,” a Netflix rep said, per Variety. “We’re updating our prices so that we can continue to offer a wide variety of quality entertainment options. As always we offer a range of plans so members can pick a price that works for their budget.”

Unlike competitors like Hulu and HBO Max, Netflix does not offer an ad-based tier to offset their high subscription fee. The streamer now ranks at the top, price-wise, with a cost higher than Disney+ ($7.99 per month), HBO Max ($9.99 per month with ads, $14.99 per month without), and Hulu ($6.99).

Netflix has announced this change as they ramp up their starry Original content. Don’t Look Up, sure to be a major player in the upcoming awards season, was one of the streamer’s priciest films, grabbing A-Listers like Leonardo DiCaprio, Meryl Streep, Jennifer Lawrence, and Cate Blanchett all in the same title. Similarly, Netflix’s “biggest” film Red Notice has just been reported to be working on two back-to-back sequels, with expensive stars Dwayne “The Rock” Johnson, Gal Gadot, and Ryan Reynolds all set to return.



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