Is it time for the Buffalo Bills to get featured yearly on Thanksgiving?
Based on television and streaming viewership for this year’s game, the answer may be yes.
Buffalo kicked off this year’s three game slate of games on Thanksgiving Day facing the Detroit Lions. The matchup had plenty of intrigue as the Bills are one of this year’s Super Bowl favorites while the Lions entered the matchup on a three-game win streak. The game itself delivered as well.
Buffalo and Detroit went back-and-forth all game with the Bills winning 28-25 on a last second field goal by Tyler Bass. Based on the ratings for Thursday’s Thanksgiving opener, it’s clear that America was entertained.
According to CBS Sports PR, Buffalo delivered the most watched early Thanksgiving Day game on record. It also went down as the most-streamed Thanksgiving Day game ever.
The Lions and Dallas Cowboys are Thanksgiving Day staples. Should the Bills join their ranks?
In a way, the team has in recent years. Buffalo has been featured in Thanksgiving Day games in 2019, 2021 and 2022.
Their 2019 win over the Cowboys, Buffalo and Dallas delivered record ratings at the time averaging 32.538 million viewers. That was CBS’ most watched Thanksgiving Day game in 27 years and the most watched regular season game on any network at that time in three years.
Last year’s matchup against the Saints in primetime on Thanksgiving did not produce record ratings, but the game got out of hand. Considering Buffalo won the game 31-6 and were up 24-0 after three quarters, it’s likely that many people turned off the game once it stopped being competitive.
With Josh Allen in Buffalo for the foreseeable future, the Bills should be considered must watch TV for years to come. If the NFL is looking for a team to regularly host the evening slot, their answer may be in Western New York.
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