“Conclusive and unanimous”. This Thursday, senators and deputies member of the joint joint commission on the bill to regulate influencers unanimously agreed on the content of the text. The latter will be definitively adopted in the National Assembly and the Senate on May 31, according to the press release of the two deputies co-rapporteurs of the law, Arthur Delaporte (PS) and Stephane Vojetta (presidential majority).
Definition of the profession and reinforced prohibitions
The law thus retains several key measures. First, a legal definition of the activity of commercial influence and the obligation of a written contract from a certain threshold of remuneration defined by decree, the reinforced ban on the promotion of surgery and aesthetic medicine or the obligation to display the mention ” advertisement “ Or “business cooperation” during product placement transactions.
The agents of the DGCCRF and the AMF will see their means reinforced while the promotion of gambling, chance or even sports betting will be prohibited for those under 18 years of age. The ban on advertising with wild animals, with the exception of advertisements linked to establishments authorized to keep them, proposed by the Green MPs, was also approved.
Ditto for the reminder of the obligation to display health information when promoting drinks with additives and manufactured food products. Advertising for products containing nicotine, such as disposable electronic cigarettes for example, is also added to the prohibitions already provided for by the Evin law.
A cross-party initiative
In a press release, Arthur Delaporte and Stéphane Vojetta welcomed this “unanimity” and work “transpartisan” carried out on this text by all the elected officials of “the republican arch”. With this text, France becomes the first European country to adopt such a legislative tool to regulate this still recent profession and which would concern 150,000 people in France.
The compromise text is adopted unanimously by the CMP 💪🏼
Our law on #influencers comes to protect the consumer, supervise and empower the influential! pic.twitter.com/B1EiXwP3Nw
— Arthur Delaporte (@ArthurDelaporte) May 25, 2023
After several controversies on social networks, the subject of the excesses of certain influencers had entered the political agenda. Several other MPs, including Aurélien Taché (EELV) and Nadege Abomangoli and Francois Piquemal (LFI) had also tabled legislative proposals to regulate this sector.
The elected Arthur Delaporte (PS) and Stéphane Vojetta, finally carried a transpartisan text, with the support of the Ministry of the Economywhich organized consultations on the subject.