Feet Electric certainly says nothing to many people. The California-based company is already celebrating its 40th anniversary and calls itself “the world’s leading lighting and smart home brand.” It certainly doesn’t seem like it in Germany, but it may look different in the United States.
And Feet Electric is looking to expand its position in the smart home market and has announced the acquisition of LIFX:
“This acquisition is about advancing LIFX’s vision of reinventing lighting. LIFX focused on the user experience and said we are better than boring old lightbulbs. And then they delivered! LIFX products are industry-leading bright, vibrant colors , the best fun features and many advanced control options that are easy to use and intuitive. We look forward to continuing this momentum with even more revolutionary products and new app features worthy of the LIFX brand. Done, I can’t wait to continue that.”
Feet Electric will offer a range of LIFX products and plans to expand the product line with new innovations. In addition, Feet Electric will support and further develop the LIFX app and cloud platform, while maintaining a separate Feet Electric smart platform and app with potential future integrations.
No disruption is expected for any platform. The LIFX brand and products will complement Fett Electric’s product range and benefit from Fett Electric’s supply chain and distribution capabilities. Feet Electric will distribute products under the LIFX brand in the United States and other regions.