INDIANAPOLIS, Indiana – Ready for it? Indianapolis says it’s more than ready to become the next temporary universe for Taylor Swift and her legion of fans.
The city is expecting as many as 200,000 visitors to come to town for the finale of the U.S. portion of Swift’s Eras Tour, which concludes with three shows in Indianapolis on Friday, Saturday and Sunday nights.
Want to see Swift perform in Indy? Her last U.S. stop of The Eras Tour? There are still seats available on major third-party ticket websites including SeatGeek, Vivid Seats, StubHub, Viagogo and TicketCity.
The city will be decked out in pink, with special events all weekend, including pre-concert parties, trivia contests and special Swift-themed drinks and dining.
Even the dinosaurs at the Children’s Museum of Indianapolis are getting in on the festivities.
Heading to Indy for Swiftie fun? Here’s what you need to know:
* Gates open at Lucas Oil Stadium at 4:30 p.m.; the show starts at 6:45 p.m.
* Merchandise will be available for sale in the Indiana Convention Center Hall I, whether or not you have a concert ticket, at these times: 10 a.m. to 8 p.m. Wednesday and Thursday and noon to 8 p.m. Friday and Saturday.
* Worried about parking? Downtown Indianapolis has more than 73,000 spaces, although demand is likely to exceed supply. Several parking vendors allow advanced reservations, including iPark Solutions, ParkWhiz and SpotHero.
In addition, rideshare and parent pickup zones have been established around the stadium.
Meanwhile, 32 city street signs were renamed in honor of Swift, a 34-story Taylor Swift decal has been installed on the side of the JW Marriott, and the dinosaurs at the children’s museum are decked out in friendship bracelets.
For a full lineup of Swift-related fun, check out Visit Indy’s Swift City site.
The economic impact of the event is anticipated to be in the hundreds of millions of dollars, according to Visit Indy. Airlines have increased flight capacity into the city for the shows and hotels are virtually sold out, bringing in an average daily rate that’s three times higher than this time last year.
Clare Clark, senior communications manager with Visit Indy, said 89% of tickets were purchased from individuals outside the metro area, and 81% from outside the state.
The phenomenon isn’t unique to Indianapolis. Global real estate services firm JLL told Travel Weekly that Swift’s world tour has generated approximately $1 billion in additional hotel revenue across the United States, Europe and Asia, with an impact rivaling events like the Super Bowl and the Olympics.
Hyatt CEO Mark Hoplamazian credited the hotel chain’s recent strong performance in Europe at least in part to what he called “the Taylor Swift effect.”
“She had a much bigger impact on Hyatt than the Olympics in Paris did,” Hoplamazian said during the 2024 Bank of America Gaming and Lodging Conference in September. “I think she contributed a couple hundred basis points to global GDP this year, not kidding. It’s incredible.”
Can’t make it to Indy?
Following her concerts in Indianapolis this weekend, Swift is headed to Toronto for six shows (Nov. 14, 15, 16, 21, 22 and 23) and then Vancouver, where the tour will officially conclude after three shows on Dec. 6, 7 and 8.