Thursday, May 30, 2024

La Red and La Diez compete for Second Place: surprising changes on the radio


The last quarter of the Argentine radio scene has witnessed intense movements in the fight for second place in audience. According to recent data from Kantar Ibope Media, Network has been gaining ground, snatching the coveted second place from The Ten in the latest measurements. However, this battle for the podium is a monthly contest, and the Indalo Group is now on an offensive to regain its position.

One of the most notable news in this context is the significant change in the landscape of political commentators. Rosario Ayerdi, a renowned columnist, has recently left the ranks of La Red to join its main on-air competitor: La Diez. This move marks a significant shift in the strategy of both media groups.

Ayerdi, who had previously made his mark at A24 before his move to C5N in 2022, has been a prominent figure on radio and television. In La Red, he collaborated with Luis Novaresio and then with Gustavo Lopez after the departure of Novaresio. This year, he joined the program hosted by Facundo Pastor, who recently left his position. Now, it is rumored that she could join the afternoon show of Paul Duggan on La Diez, which would undoubtedly add a new nuance to the competition between the two stations.

Audience data for the January-March quarter shows that Radio Miter continues to lead comfortably with more than 20% of market share. However, the battle for second place is intense, with The Network managing to maintain its position in a narrow range, surpassing La Diez by just 0.22%. Rivadavia consolidates its position in fourth placefollowed by AM 750 and Radio Continental.

In short, the Argentine radio landscape continues to be a battlefield in constant evolution, where each station continues in the search for audience supremacy. It will be a matter of waiting to see how this fight continues.

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