The club, which embodies English football aspirations like no other, is now swimming in Premier League money.
Nottingham/Vienna. For the first time this century, Nottingham Forest will play in the Premier League. And the opening game of the newcomer has a symbolic character: The club, which is considered a place of longing for football nostalgics, meets Newcastle United on Saturday (4 p.m., Sky), just acquired by the Saudi state fund and thus the symbol of the dominant sheikh and investor clubs of the modern age club football.
It has taken Nottingham Forest almost a quarter of a century, with the low point of three seasons in the third tier, to return to the top flight. Where now milk and honey flow for the club from the 340,000-inhabitant city in the East Midlands. According to Deloitte, 200 million euros will flow into the club’s treasury over the next three years. The majority through lucrative TV contracts, in which Premier League stragglers have long outperformed top European clubs like FC Bayern. So Nottingham has arrived in the concert of the greats and will have to fight for its reputation among the romantics. An ordeal?