“Half stopped talking about politics to avoid fights”, informs today’s headline in Folha.
Why fight?, if 71% of voters answered the Datasheet that are already decided on who to vote for president on October 2nd.
As the election became a Fla-Flu, it’s not just to avoid fights with family or friends. It’s just that it’s no use trying to convince a Flamengo fan to support Fluminense and vice versa. This is a pure waste of time.
Just as there are no rational arguments to explain why a certain team is supported and not another, the same is happening in politics, since the campaign is limited to the dispute between only two candidates.
The survey shows that PT and Bolsonaristas are equally determined: 79% responded that they are willing to go with Lula or Bolsonaro until the end (only 20% of PT members and 21% of Bolsonaristas admit to changing their minds).
In this way, there is not much room for the growth of other applications, which do not go beyond single digits. On the contrary: indecision is greater among voters for Ciro Gomes (of his 8% in the poll, 65% may change his mind) and for Simone Tebet (59% of his 2% of voters he has reached so far).
This is the contingent that can now migrate to the “useful vote”, which could either give Lula a victory in the first round, or provoke a second round against Bolsonaro.
Numbers aside, the fact is that, two months before the election, the electorate also seems tired of the fights that took place throughout the year, on social networks, in bars. in the workplace and at family Sunday lunches.
The dispute now takes place more in the field of rejection, with Lula and Bolsonaro voters wanting to prove, not that their candidate is the best, but that the other is worse _, and not that he has better proposals for the country, until now. discussed.
With 53% of voters who would not vote for him at all, Bolsonaro has two challenges: reduce his rejection and increase that of Lula, who has 36%.
It is in this field that the battle will take place in the free election time on radio and TV, which begins in two weeks’ time, when the climate of the campaign will warm up again.
In addition to comparing the socio-economic indicators of the current and former presidents’ governments to prove when people lived better, marketers on both sides, at this point, must already be preparing the adversary’s negative propaganda blocks, the only way to of reversing candidates’ rejection rates and offering arguments to their followers for the campaign through word of mouth and social networks.
But it is necessary to be very careful when dosing these attacks because they can have the reverse effect: “In an electoral campaign, those who exaggerate or make a mistake when hitting, are beaten in the urn, because they can victimize the opponent”, taught Duda Mendonça, the father of modern marketers .
In social networks, which did not exist at the time and gained importance in the 2018 election, this is where the stick eats, but only a minority follows profiles of Lula or Bolsonaro (13% of voters for each candidate) or participates in support groups ( 4% in both cases).
According to Datafolha released today, 43% stopped talking about politics on WhatsApp and 19% left a group.
In the comments of Internet users/voters on journalistic sites, there is a dialogue of the deaf, because most do not even read what the other writes and start shooting. As there are many robots circulating with different names, it becomes impossible to establish a debate.
Anyone who dares to argue with them runs the same risk of someone wearing a Fluminense shirt entering the Flamengo crowd, wanting to “argue” about which team is better.
Of those interviewed by Datafolha, 53% have already had a problem with politics in messaging apps and 15% have been threatened because of their political positions.
even better to talk about football…
Life goes on.