Black Friday is officially here, and retailers are offering notable deals on sneakers during the event — which is helpful, considering experts say you should replace your athletic shoes regularly. You can also find sales on laptops, beauty and smartwatchesmany of which run through Cyber Monday.
I frequently cover shopping events as a writer for NBC Select, and I spent weeks combing through discounts to find the best Black Friday sneaker deals actually worth shopping. Each one I recommend below is highly rated and at least 20% off. When possible, I ran deals through price trackers to make sure they’re at their lowest price in at least three months. I’ll frequently update this list throughout Black Friday.
SKIP AHEAD Best Black Friday sneaker deals | More Black Friday sneaker sales | How I picked the best Black Friday sneaker deals | Why trust NBC Select?
Best Black Friday sneaker deals
New Balance Women’s 877 Walking Shoes
4.3-star average rating from 7,247 reviews on Amazon
These New Balance sneakers made our list of best women’s walking shoes. The wide toe box is nice for those with wider feet or who like to wear thicker socks. The upper is made of suede, there is deep cushioning in the footbed for comfort and a rubber sole for traction, according to the brand.
New Balance Men’s 237 V1 Sneaker
4.5-star average rating from 3,343 reviews on Amazon
Lowest price ever
New Balance is also offering a Black Friday deal on these men’s sneakers. The retro-inspired style is ideal for casual wear and shoes have a stylish suede and mesh exterior. The oversized “N” logo adds flair and the padded collar adds comfort. The sole of these sneakers is also extra thick to provide cushioning as you walk, according to the brand.
Adidas Men’s Lite Racer Adapt 7.0 Sneaker
4.3-star average rating from 401 reviews on Amazon
Lowest price ever
These slip-on sneakers have adjustable laces for a more custom fit and a flexible mesh upper for breathability and comfort. The Cloadfoam sole makes them comfortable enough to wear all day, and the brand claims fabric loops at the heel and on the tongue make it easier to slip into them.
Skechers Women’s Go Walk Joy
4.5-star average rating from 93,114 reviews on Amazon
Skechers’ slip-on walking sneakers are one of our favorite shoes for those with wide feet. They come in narrow, medium and wide widths, making them a great option for anyone. They have a mesh upper to prevent sweating, memory foam insoles and flexible, grippy outsoles for traction as you walk.
Saucony Women’s Integrity Walker 3
4.3-star average rating from 2,795 reviews on Amazon
Another pick from our best walking shoes roundup, these shoes have a light, springy feel thanks to a cushioned insole and rubber outsole, according to the brand. They are available in medium, wide and extra wide widths and the leather upper is highly durable, according to Saucony.
Allbirds Women’s Tree Dasher 2
4.6-star average rating from 3,817 reviews at Allbirds
Lowest price ever
NBC Select associate reporter Bianca Alvarez says these sneakers from Allbirds have the perfect balance of comfort and stability. Not only are they lightweight and breathable, but they also have extra padding in the sole and heel collar for added comfort. Another bonus: They’re machine washable.
Reebok Unisex Adult Glide Sneakers
4.5-star average rating from 1,113 reviews on Amazon
Lowest price ever
This classic style from Reebok is great for running errands or days when you need a comfy shoe to get you through. They have a leather upper, cushioned midsole and a sock liner that adds further support, according to the brand. There are several colors currently on sale, including white, black and chalk.
Nike Women’s Waffle Debut Running Shoe
4.4-star average rating from 279 reviews on DSW
According to Nike, these running shoes have a foam wedge midsole to give you extra lift as you run and a padded collar for an extra secure fit. The upper is made of suede and nylon, and the shoe is lightweight so it won’t weigh you down. The sneaker comes in sizes 6 through 11 and is available in six different colors.
On Cloudrunner
4.4-star average rating from 282 reviews on Amazon
Both the men’s and women’s Cloudrunner from On is currently 30% off. The lightweight running sneakers have a breathable mesh upper and the brand’s signature CloudTec cushioning for comfort as you run. The cradle-like shape also provides added support and the shoes have a ventilation system to keep your feet cool even when they sweat.
Best Black Friday sneaker sales
Here are the best Black Friday sneaker sales to know about. Keep in mind that not every item from a brand or retailer is discounted as described below.
- Nike: Up to 60% off
- All Birds: Up to 30% off
- Brooks: Up to 35% off
- New Balance: Up to 40% off
- Adidas: Up to 70% off
How I found the best Black Friday sneaker deals
All of my recommendations above are based on NBC Select’s previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Awards, Travel Award, Pet Awards, Bed & Bath Award and Giftable Tech Award winners. All the deals I recommend are at least 20% off and highly rated with at least a 4.0-star average rating from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months.
Why trust NBC Select?
I’m a writer for NBC Select who has covered deals and sales for Amazon Prime Day, Black Friday, Cyber Monday and more. To round up the best Prime Day sales on sneakers, I found highly rated products at their lowest price ever or their lowest price in three months.