WICHITA, Kan. (KSNW) — Millions will shop for bargains on Black Friday.
While over 90 million people shopped online on Black Friday in 2023, Over 70 million shopped in person, according to the National Retail Foundation. So, where can you find the best deals this year?
The finance website WalletHub examined over 4,300 deals from the largest national retailers and their 2024 Black Friday Ads to determine which stores will offer the best deals.
JCPenney has the highest average discount, 76.2%, up over 17% from last year. Belk, a North Carolina-headquartered department store with locations in Oklahoma, southwest Missouri, and Denver, Colorado, is second with an average discount of 72.7%.
Macy’s came in third with an average discount of 57.13%. Kohl’s is fourth, with an average discount of 43.55%, and Walmart is fifth, with an average discount of 37.75%.
Below is a breakdown of discounts by product category:
Notes:
- The pie chart above displays the product categories in which discounts are more heavily concentrated, represented in percentage terms. The percentages do not represent average discounts.
- The bar graph above displays the average discount percentage for each product category.
WalletHub notes that Amazon did not provide all the requested info for all its Black Friday deals. All the data is current as of Nov. 14, and some deals may change. Click here to view the full report.
You can find all current Black Friday ads for the major retailers here.