Images: Supplied
Last month, the UAE’s capital city hosted the highly anticipated global premiere of the all-new Nissan Patrol.
Under the theme “Nissan Patrol Middle East Odyssey”, this event not only showcased the latest iteration of the iconic SUV but also celebrated its rich heritage and adventurous spirit, set against the backdrop of the majestic desert dunes.
A grand gathering
The event was attended by Nissan’s president and CEO Makoto Uchida, along with over 600 key guests, including royals, VIPs, global Nissan executives, partners, and media representatives.
The occasion was a testament to the Nissan Patrol’s global appeal, as it was live-streamed to audiences worldwide, ensuring that automotive enthusiasts everywhere could partake in the excitement.
Of culture and Innovation
The launch night was nothing short of spectacular, weaving together elements of culture and cutting-edge technology. Guests were captivated by performances that beautifully blended Japanese traditions with Middle Eastern heritage. From evocative Emirati poetry recitals to mesmerising traditional Japanese dance shows, the evening was a vivid tapestry of cultural exchange.
Additionally, advanced 3D mapping technology brought the stunning desert landscape to life, enhancing the Nissan Patrol’s adventurous ethos and creating a visual feast for attendees.
A journey through heritage
One of the highlights of the evening was the dedicated Heritage Zone, which took guests on a fascinating journey through time. This immersive experience showcased previous generations of the Nissan Patrol, dating back to its inception in 1951, and illustrated the SUV’s evolution into a symbol of power and prestige. This walk-through history emphasised not only the model’s technological advancements but also its enduring legacy and cultural significance in the region.
The spirit of Abu Dhabi
The Nissan Patrol transcends its status as merely an SUV; it embodies the spirit of Abu Dhabi and the adventurous nature of its people.
Dubbed “The Hero of all Terrains”, the Patrol has proven to be a reliable companion, adept in navigating both the vast sandy deserts and the bustling city streets. Its strength and resilience have endeared it to many, making it a beloved choice for families
and adventurers alike.
A testament to excellence
Since its introduction, the Nissan Patrol has firmly established itself within the UAE’s cultural and environmental landscape. The model’s stature and robust performance, combined with luxurious comfort, cater to the unique needs of customers, solidifying its place as a family vehicle and a powerful performer for urban and off-road escapades.
The Nissan Patrol has not only dominated its segment but has consistently ranked as the number-one SUV in the UAE for several years.
This remarkable achievement underscores its significance in Nissan’s regional reputation and reflects its popularity among Emirati customers, who accounted for nearly 80 per cent of Patrol purchases at Al Masaood Automobiles in 2024 alone.
A growing legacy
Over the past decade, the Nissan Patrol has cultivated a loyal following, evident in the impressive 58 per cent increase in sales in Abu Dhabi. This growth is further echoed by rising customer satisfaction rates year-on-year, demonstrating the trust that customers place in both the Nissan brand and Al Masaood Automobiles.
As the Nissan Patrol continues to evolve and innovate, it remains a steadfast symbol of strength, resilience, and adventure a true reflection of the spirit of Abu Dhabi and its people.
