Blenders Eyewear has struck gold with its ‘Prime 21’ sunglasses, inspired by Colorado coach Deion Sanders, as pre-orders have already generated a whopping $4.5 million in revenue.
The sunglasses, priced at $67 in honor of the year of Sanders‘ birth, have taken the social media world by storm, according to On3’s Pete Nakos.
The frenzy began when Jay Norvell, the head coach of Colorado State, took a jab at Sanders’ signature eyewear leading up to their game.
Norvell declared, “When I talk to grown-ups, I take my hat and my glasses off,” setting the stage for a viral sensation.
MORE SHOTS AT COACH PRIME: Colorado State Head Coach Jay Norvell Takes SHOTS at Deion Sanders and Colorado “When I talk to grownups, I take my hat and glasses off, that’s what my mother taught me” #CUBuffs pic.twitter.com/IWFWkVKqsS
— Ice Cold Sports w/ Tommy Gahan (@IceColdSprts) September 14, 2023
Following Norvell’s comments, the sunglasses rapidly gained popularity, as Deion used the chance to provide his entire football team and others with the sunglasses.
The entire “First Take” crew sported the shades during Sanders’ appearance on ESPN, and even Dwayne “The Rock” Johnson flaunted them as the guest picker on “College GameDay.”
Chase Fisher, Blenders Eyewear’s CEO, reported that between 65,000 to 70,000 sunglasses have been pre-ordered and are continuing to fly off the virtual shelves.
Originally slated for release on September 20, the demand has prompted the company to expedite their availability.
Fisher confirmed that the sunglasses’ pricing strategy, at $67, was a personal request from Sanders himself, representing the year of his birth, 1967.
Crunching the numbers, it’s evident that the company has reaped substantial rewards, amassing over $4.5 million from pre-orders alone.
Fisher said on Sanders: “We found our Jordan.”
Blenders Eyewear’s future appears dazzling as they ride Deion Sanders’ current wave of success.