Elon Musk relays conspiracy theories, but also anti-Semitic statements. He publicly endorsed a message claiming that “ Jewish people encourage hatred against white people “. Large groups no longer want to buy advertising space from the Adrien-Guillaume Padovan platform, which is already in great financial difficulty.
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Can X, formerly Twitter, do without advertisers? Companies are fleeing the platform: IBM, Apple, Disney and Warner Bros have suspended all their advertising following this online publication by the American billionaire.
These departures raise questions about the viability of the company. A year before its takeover, in 2021, its turnover depended largely on advertising revenue. Since then, these have halved, leading to a 40% drop in turnover.
The company did launch a paid version, but it did not replenish the coffers. It caused users and advertisers to desert, notably due to lack of moderation, reduced to nothing after the takeover by the boss of Tesla. Brands no longer trust him. They no longer want their names to be attached to xenophobic speeches, false information and pro-Nazi content. This is what the NGO Media Matters of America highlights in its new report published at the beginning of the week.
Elon Musk announces he is filing a complaint against this organization specializing in the fight against disinformation. He sees this relationship as “ a fraudulent and deceptive attack “.